2012 Keynote Speakers
Admission to these Keynotes, MRA Education Sessions, Culinary Demonstrations and all Show Attractions is included in your registration.
 How to Fill Empty Seats, Put Smiles on their Faces,
and More Money in Your Pocket
Sunday, March 11 | 1:00 pm
Demonstration Stage, back of Exhibit Hall
Presented by:
Noah Rickun, CEO of Jeffrey Gitomer's TrainOne and a Gitomer Certified Speaker
Noah Rickun/YouTube | Noah Rickun/Bio
Customer service-oriented businesses are always looking for new information about how to attract new customers and get them to come back. Noah Rickun, Gitomer Certified Speaker and former CEO of Jeffrey Gitomer’s TrainOne, will give real-world ideas and practices that can be immediately implemented into your business.
 Crossing the Generational Divide: Unlocking the Power of Generations™ for Your Strategic Advantage
Monday, March 12 | 1:00 pm
Demonstration Stage, back of Exhibit Hall
Presented by:
Preston Swincher, Content Facilitator, Center for Generational Kinetics, LLC
Preston Swincher/YouTube | Preston Swincher/Bio
Preston entertainingly reveals each generation’s preferences and priorities to highlight what they bring to the workforce-and how to build on their common ground. Attendees will gain actionable insight into Gen Y and four-generation workplace based on the latest research in generational dynamics. Attendees will leave the presentation prepared to make their multigenerational workforces a competitive advantage.
Speaker Biographies
A Trusted Leader. As the former CEO of Jeffrey Gitomer’s TrainOne (the world leader in online, interactive sales training and personal development), Noah was hired for one main reason: To innovate, create, and uncover new opportunities. Noah has been a disciple of Gitomer’s training for years and achieved great success by applying those fundamental lessons in his former career. Now, he takes great pride in sharing Gitomer’s message with the world. Noah feels the goal of any CEO should be to hire motivated people; set high expectations; and give people room to be remarkable.
A Proven Salesman. Before joining the Gitomer family full time, Noah reigned as Vice President of Sales & Distribution at ETE REMAN, a privately-held automotive remanufacturing company in Milwaukee, Wisconsin. Responsible for business development and leading sales, service, and account reps, Noah grew his division from $2M to $20M in four short years. While at ETE REMAN, Noah became an accomplished and respected speaker
within his industry, presenting regularly to associations and customers.
A Lifelong Student. A proficient reader and loyal follower of ever-changing business trends, personal development lessons, and selling strategies, Noah received his Business Degree from University of Wisconsin-Madison and his Law Degree from Marquette University. (By choice,
Noah has never practiced law – although he does abide by it.)
A Family Man. Noah shares his love for books and his positive attitude with his wife and their two beautiful daughters. They currently reside in Charlotte, North Carolina – although he still cheers for all Milwaukee sports teams.
A Passionate Messenger. Noah touches audiences everywhere as a Gitomer-Certified Speaker. He delivers customized and personalized seminars to companies and associations on topics such as improving sales processes; earning customer loyalty; helping others to find and build YES!
Preston Swincher
Preston Swincher graduated with honors from Texas Christian University with a BBA in Entrepreneurial Management. A Content Facilitator at The Center for Generational Kinetics, he is the author of the popular What the Gen!? blog, and studies how to make the most of every generation in today’s marketplace and workplace. He has been featured on multiple media outlets, including on CNN (with his mom!).
An accomplished speaker, Preston has headlined events for audiences as large as 1,800 across the nation.
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